The Launching of Kranti
Abstract
A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with similar large companies, one of which is a multinational industry. This case study brings out the problems faced in launching the product.
Collections
- Cases and Notes [2722]