The Launching of Kranti

dc.contributor.author	Seetharaman, S. P.
dc.contributor.author	Mukhopadhyay, Sipra
dc.date.accessioned	2010-07-26T09:18:14Z
dc.date.available	2010-07-26T09:18:14Z
dc.date.copyright	1986
dc.date.issued	2010-07-26T09:18:14Z
dc.identifier.uri	http://hdl.handle.net/11718/6235
dc.description.abstract	A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with similar large companies, one of which is a multinational industry. This case study brings out the problems faced in launching the product.	en
dc.language.iso	en	en
dc.subject	Agricultural Inputs	en
dc.subject	Agriculture	en
dc.title	The Launching of Kranti	en
dc.type	Cases and Notes	en

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