Product Design Services (A)

dc.contributor.author	Vora, M. N.
dc.date.accessioned	2010-07-26T11:25:27Z
dc.date.available	2010-07-26T11:25:27Z
dc.date.copyright	1980
dc.date.issued	2010-07-26T11:25:27Z
dc.identifier.uri	http://hdl.handle.net/11718/6261
dc.description.abstract	Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users of product design services, 2) of potential users of PDS, 3) of intermediary institutions which would act as referral institutions, and 4) of competing firms offering such services.	en
dc.language.iso	en	en
dc.subject	Service Marketing of Product Design Consulting	en
dc.subject	Marketing	en
dc.title	Product Design Services (A)	en
dc.type	Cases and Notes	en

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