Problems in teaching of international marketing

dc.contributor.author	Mohan, Mahendra
dc.date.accessioned	2010-07-27T11:13:33Z
dc.date.available	2010-07-27T11:13:33Z
dc.date.copyright	1978-12
dc.date.issued	2010-07-27T11:13:33Z
dc.identifier.uri	http://hdl.handle.net/11718/6437
dc.description.abstract	The question of initiating the process of application oriented education in International Marketing in countries like India is examined. Problems and issues in offering suitable programmes in this area for students of management and practicing managers are elaborated.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1978/258
dc.subject	International marketing	en
dc.subject	Teaching	en
dc.title	Problems in teaching of international marketing	en
dc.type	Working Paper	en