Achieve zero customer dissatisfaction for corporate immortality

dc.contributor.author	Ramachandran, K.
dc.date.accessioned	2009-12-14T04:41:56Z
dc.date.available	2009-12-14T04:41:56Z
dc.date.copyright	2000-05
dc.date.issued	2009-12-14T04:41:56Z
dc.identifier.uri	http://hdl.handle.net/11718/645
dc.description.abstract	The paper goes beyond the term of marketing and other specific functions, and identifies ZCD approach as the route to ensure corporate immortality. The paper draws on experiences of a number of companies to support the arguments.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;2000-05-01/1597
dc.subject	Zero Customer Dissatisfaction (ZCD)	en
dc.subject	Corporate immortality	en
dc.title	Achieve zero customer dissatisfaction for corporate immortality	en
dc.type	Working Paper	en