| dc.contributor.author | Bhandari, Labdhi R. | |
| dc.date.accessioned | 2010-07-29T06:01:22Z | |
| dc.date.available | 2010-07-29T06:01:22Z | |
| dc.date.copyright | 1978-08-26 | |
| dc.date.issued | 1978-08-26T06:01:22Z | |
| dc.identifier.citation | Economic and Political Weekly, Vol. 13, Issue No. 34, 26 Aug, 1978 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/6564 | |
| dc.description.abstract | Distribution is a crucial function in marketing. It has the dual aspects of meeting the needs of the
masses and of making goods and services available on the most competitive terms wherever they are
demanded with money.
This paper deals with the size and structure of the distributive systems in India and the special
requirements of a vastly ranging economy. It aims to identify areas in which changes are called for and
to provide an overview of the public distribution system. | |
| dc.language.iso | en | en |
| dc.title | Distribution: the backbone of Indian marketing system | en |
| dc.type | Article | en |
