Palace on Wheels

dc.contributor.author	Bhatt, Sanjeev
dc.date.accessioned	2010-07-29T08:21:27Z
dc.date.available	2010-07-29T08:21:27Z
dc.date.copyright	1988
dc.date.issued	2010-07-29T08:21:27Z
dc.identifier.uri	http://hdl.handle.net/11718/6604
dc.description.abstract	This case illustrates the genesis of the project and its development process. It describes the inter organizational setup involved in the project that raises interesting issues on inter-organizational coordination and the need for a project captain. The case documents the existing marketing strategy for the case and the lacunae that undermines the marketing effectiveness of the package. It also underlines the importance of judicious segmentation and target market selection strategy.	en
dc.language.iso	en	en
dc.subject	Hotel and Tourism	en
dc.title	Palace on Wheels	en
dc.type	Cases and Notes	en

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