Palace on Wheels
dc.contributor.author | Bhatt, Sanjeev | |
dc.date.accessioned | 2010-07-29T08:21:27Z | |
dc.date.available | 2010-07-29T08:21:27Z | |
dc.date.copyright | 1988 | |
dc.date.issued | 2010-07-29T08:21:27Z | |
dc.identifier.uri | http://hdl.handle.net/11718/6604 | |
dc.description.abstract | This case illustrates the genesis of the project and its development process. It describes the inter organizational setup involved in the project that raises interesting issues on inter-organizational coordination and the need for a project captain. The case documents the existing marketing strategy for the case and the lacunae that undermines the marketing effectiveness of the package. It also underlines the importance of judicious segmentation and target market selection strategy. | en |
dc.language.iso | en | en |
dc.subject | Hotel and Tourism | en |
dc.title | Palace on Wheels | en |
dc.type | Cases and Notes | en |
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Cases and Notes [2722]
Cases and Notes