| dc.contributor.author | Mehta, Subhash C. | |
| dc.contributor.author | Pandya, Anil M. | |
| dc.date.accessioned | 2010-07-30T05:32:00Z | |
| dc.date.available | 2010-07-30T05:32:00Z | |
| dc.date.copyright | 1979-04 | |
| dc.date.issued | 1979-04-30T05:32:00Z | |
| dc.identifier.citation | Vikalpa, Vol. 4, No.2, April 1979, pp. 135-47 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/6661 | |
| dc.description.abstract | This paper is concerned with the decision-making processes
of consumers when faced with a new brand situation
in a familiar product category. It relates intention
to buy a new brand with a number of different perceptual
variables regarding the product category and compares
these relations across different product categories. | |
| dc.language.iso | en | en |
| dc.title | Predicting new product success: role of product category related perceptual variables | en |
| dc.type | Article | en |
