| dc.description.abstract | The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects of communication, e) communication approaches, f) dissemination and diffusion, and g) questions to ponder in developing a strategy for serious communication in managerial and developmental situations. | en |
