Union Steel Industries (A)
Abstract
This case describes the situation faced by Phiroz Poonawalla, a partner in Union Steel Industries. His company is sick. The characteristics of the products, markets, technology, and location of the company are described. The past actions taken by him are presented. Phiroz Poonawalla is required to diagnose the causes of sickness, generate options for turning around the company, and make a choice.
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