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    Marketing of Condoms

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    Date
    2010-08-03
    Author
    Rao, Srinivas S.
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    Abstract
    This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector.
    URI
    http://hdl.handle.net/11718/6870
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    • Cases and Notes [2722]

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