Kalyan Pharma Ltd.
Date
2010-08-05Author
Raghuram, G.
Jain, Abhinandan K.
Agrawal, Pramod K.
Metadata
Show full item recordAbstract
This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added in the distribution system using carrying and forwarding agencies. Data is available to analyze the pros and cons of this recent change over.
Collections
- Cases and Notes [2722]