Kalyan Pharma Ltd.

dc.contributor.author	Raghuram, G.
dc.contributor.author	Jain, Abhinandan K.
dc.contributor.author	Agrawal, Pramod K.
dc.date.accessioned	2010-08-05T11:03:23Z
dc.date.available	2010-08-05T11:03:23Z
dc.date.copyright	1992
dc.date.issued	2010-08-05T11:03:23Z
dc.identifier.uri	http://hdl.handle.net/11718/7038
dc.description.abstract	This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added in the distribution system using carrying and forwarding agencies. Data is available to analyze the pros and cons of this recent change over.	en
dc.language.iso	en	en
dc.subject	Pharmaceuticals	en
dc.title	Kalyan Pharma Ltd.	en
dc.type	Cases and Notes	en

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