Good Knight

dc.contributor.author	Ramachandran, K.
dc.date.accessioned	2010-08-05T11:18:20Z
dc.date.available	2010-08-05T11:18:20Z
dc.date.copyright	1993
dc.date.issued	2010-08-05T11:18:20Z
dc.identifier.uri	http://hdl.handle.net/11718/7042
dc.description.abstract	The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the brands and achieving a turnover of over rupees fifty crores in a short span of seven years.	en
dc.language.iso	en	en
dc.subject	Health Care Products	en
dc.subject	Business Policy	en
dc.title	Good Knight	en
dc.type	Cases and Notes	en

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