MMTC Limited: 1992 (B)
Date
2010-08-09Author
Chhokar, Jagdeep S.
Jain, Abhinandan K.
Vyas, Preeta H.
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The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the Indian economy. The revised mission, objectives, and focus; and various functional strategies developed by the company to meet the changed situation are described in the case. Projections of its performance in the next two years (1993-94 and 1994-95) are also given.
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