Indian Products Limited (B): Plan of Data Analysis and Inference Building

dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2010-08-09T10:17:32Z
dc.date.available	2010-08-09T10:17:32Z
dc.date.copyright	1994
dc.date.issued	2010-08-09T10:17:32Z
dc.identifier.uri	http://hdl.handle.net/11718/7165
dc.description.abstract	The Case (B) describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in Case (A) (MAR0303(A)). The objectives were to assess whether an opportunity existed for a new brand of small pack refined oil brand. The use of Case (A) (MAR0303(A)) is necessary to handle this case. The case can be used for understanding and evaluating the proposed data preparation and data analysis plan.	en
dc.language.iso	en	en
dc.subject	Edible Oil	en
dc.subject	Marketing	en
dc.title	Indian Products Limited (B): Plan of Data Analysis and Inference Building	en
dc.type	Cases and Notes	en

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