Show simple item record

dc.contributor.authorJain, Abhinandan K.
dc.date.accessioned2010-08-09T10:19:21Z
dc.date.available2010-08-09T10:19:21Z
dc.date.copyright1994
dc.date.issued2010-08-09T10:19:21Z
dc.identifier.urihttp://hdl.handle.net/11718/7166
dc.description.abstractThe cases can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in Case (C) are for univariate, bivariate, and multivariate regression analysis. The context is that of a research to test four concepts of a new product in the small pack refined oil market. The research also is briefly described. The Case (D) presents a MDS map of the products and concepts used in the research and the interpretation of the dimensions identified. It is possible to use Case (C) by itself or both cases (C) and (D). It would be helpful to use IPL (A) (MAR0303(A)) as a background reading.en
dc.language.isoenen
dc.subjectEdible Oilen
dc.subjectMarketingen
dc.titleIndian Products Limited (C)en
dc.typeCases and Notesen


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record