Indian Products Limited (D): Market Positioning and Choice of the Concept

dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2010-08-09T10:21:50Z
dc.date.available	2010-08-09T10:21:50Z
dc.date.copyright	1994
dc.date.issued	2010-08-09T10:21:50Z
dc.identifier.uri	http://hdl.handle.net/11718/7167
dc.description.abstract	The Case (D) presents a MDS map of the products and concepts used in the research and the interpretation of the dimensions identified. It is possible to use Case (C) by itself of both cases (C) and (D). It would be helpful to use IPL (A) as a background reading.	en
dc.language.iso	en	en
dc.subject	Edible Oil	en
dc.subject	Marketing	en
dc.title	Indian Products Limited (D): Market Positioning and Choice of the Concept	en
dc.type	Cases and Notes	en

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