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    ISGEC (A): Early Initiatives

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    Date
    2010-08-11
    Author
    Chhokar, Jagdeep S.
    Jain, Abhinandan K.
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    Abstract
    The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail.
    URI
    http://hdl.handle.net/11718/7234
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    • Cases and Notes [2722]

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