ISGEC (A): Early Initiatives

dc.contributor.author	Chhokar, Jagdeep S.
dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2010-08-11T05:51:22Z
dc.date.available	2010-08-11T05:51:22Z
dc.date.copyright	1995
dc.date.issued	2010-08-11T05:51:22Z
dc.identifier.uri	http://hdl.handle.net/11718/7234
dc.description.abstract	The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail.	en
dc.language.iso	en	en
dc.subject	Engineering	en
dc.subject	Marketing	en
dc.title	ISGEC (A): Early Initiatives	en
dc.type	Cases and Notes	en

Files in this item

Files	Size	Format	View
There are no files associated with this item.