ISGEC (B): Product Adaptation and Pricing

dc.contributor.author	Chhokar, Jagdeep S.
dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2010-08-11T06:04:22Z
dc.date.available	2010-08-11T06:04:22Z
dc.date.copyright	1996
dc.date.issued	2010-08-11T06:04:22Z
dc.identifier.uri	http://hdl.handle.net/11718/7235
dc.description.abstract	The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide whether to make an offer for ammonia containers to suit Japanese specifications or to try and convince the buyer to buy ammonia containers manufactured according to British specifications.	en
dc.language.iso	en	en
dc.subject	Heavy Engineering	en
dc.subject	Marketing	en
dc.title	ISGEC (B): Product Adaptation and Pricing	en
dc.type	Cases and Notes	en

Files in this item

Files	Size	Format	View
There are no files associated with this item.