Precious Shipping Public Company Limited
Abstract
This case focuses on the future strategic directions required for the continued growth of PSPCL, a Thailand based tramp-shipping company. The company currently has 27 secondhand vessels, all in the handy size range. The company was considering the following strategic choices: a) Extent of fleet expansion, b) Should new builds be considered, if yes, how many? c) Related diversification like freer services, ship repair yard, d) Further fleet expansion through joint venture. The company wanted to leverage on the complementary strength offered by the parent trading company and the fact that it had grown to be the biggest player in the Thai maritime sector.
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