Maruti Udyog Limited: Coordinating the Supply Chain

dc.contributor.author	Sastry, Trilochan
dc.contributor.author	Chandra, Pankaj
dc.date.accessioned	2010-08-12T05:29:45Z
dc.date.available	2010-08-12T05:29:45Z
dc.date.copyright	1996
dc.date.issued	2010-08-12T05:29:45Z
dc.identifier.uri	http://hdl.handle.net/11718/7309
dc.description.abstract	In order to respond to the changing auto market, MUL is trying to become more market oriented. The MD is concerned about integration within MUL's operations, i.e., marketing, manufacturing, vendor development, engineering, etc. The objective of the case is to study current mechanisms used bu MUL to coordinate the above functions, develop ways to manage supply chain interfaces and examine the appropriate performance measures for achieving the firm's objective.	en
dc.language.iso	en	en
dc.subject	Automobile	en
dc.subject	Marketing and Supply Chain Coordination	en
dc.title	Maruti Udyog Limited: Coordinating the Supply Chain	en
dc.type	Cases and Notes	en

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