Times of India: Using Information Technology for Competitive Advantage

dc.contributor.author	Bhatnagar, Subhash C.
dc.contributor.author	Ranganathan, C.
dc.date.accessioned	2010-08-12T06:41:24Z
dc.date.available	2010-08-12T06:41:24Z
dc.date.copyright	1997
dc.date.issued	2010-08-12T06:41:24Z
dc.identifier.uri	http://hdl.handle.net/11718/7335
dc.description.abstract	This case describes how computerization helped in solving the problems and complexities of the manual systems of the Times of India organization. It discusses a major effort by the centralized IT department to develop and implement an application portfolio to support the new strategic thrust. How this supported the advertisement business, editorial services, billing process etc., are discussed in detail.	en
dc.language.iso	en	en
dc.subject	IT Applications	en
dc.subject	Competitive Advantage	en
dc.subject	IT Strategy	en
dc.title	Times of India: Using Information Technology for Competitive Advantage	en
dc.type	Cases and Notes	en

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