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dc.contributor.authorSingh, Gurdev
dc.date.accessioned2010-08-12T08:52:46Z
dc.date.available2010-08-12T08:52:46Z
dc.date.copyright1996
dc.date.issued2010-08-12T08:52:46Z
dc.identifier.urihttp://hdl.handle.net/11718/7346
dc.description.abstractThe case deals with the decision to raise funds from the channel to finance distribution of seeds through advance booking. The idea is to understand what for marketing finance is needed in input distribution and under what circumstances advance booking could be successful. What benefits accrue to the company as well as to the channel from this practice and at what cost are other relevant issues.en
dc.language.isoenen
dc.subjectSeedsen
dc.subjectAgricultureen
dc.titleUniversal Seed Enterpriseen
dc.typeCases and Notesen


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