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Madura Accessories (MA), a division of Coats Viyella India Limited, was in the tailoring accessories business. MA had sales of Rs 75 crore with a profit before interest and tax of Rs 9 crore. MA supplies interlinings, zips, needles, etc. This case focuses on the supply chain management of the interline business that accounts for over 50 per cent of the MA turnover. Given the ballooning interest costs, and other problems associated with the supply chain, MA was evaluating a proposal for a more streamlined supply chain.
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