ABC Bank Credit Card for Farmers

dc.contributor.author	Bhattacharjee, Sourindra
dc.contributor.author	Desai, Bhupat M.
dc.date.accessioned	2010-08-13T09:28:18Z
dc.date.available	2010-08-13T09:28:18Z
dc.date.copyright	1997
dc.date.issued	2010-08-13T09:28:18Z
dc.identifier.uri	http://hdl.handle.net/11718/7433
dc.description.abstract	This case highlights the failure of top-down approach as well as the product not matching the actual needs of the farmer-borrower. Rigid and centralized decision-making process, developing product alien to farmers, etc. are some of the issues discussed in the case.	en
dc.language.iso	en	en
dc.subject	Banking	en
dc.title	ABC Bank Credit Card for Farmers	en
dc.type	Cases and Notes	en

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