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dc.contributor.authorSingh, J. P.
dc.date.accessioned2010-08-16T10:14:51Z
dc.date.available2010-08-16T10:14:51Z
dc.date.copyright1998
dc.date.issued2010-08-16T10:14:51Z
dc.identifier.urihttp://hdl.handle.net/11718/7518
dc.description.abstractBased on real life experience, the case highlights the rising and falling fortunes of a small company, consequent on the change in the economic environment. It also highlights how stable joint venture relationships can change overnight with opening up to markets and Liberalization of a protected economy.en
dc.language.isoenen
dc.subjectBrand Valueen
dc.subjectNegotiating Leveragesen
dc.subjectBankingen
dc.subjectLiberalizationen
dc.subjectOrganizational Survivalen
dc.titleSurvival of a Small Enterprise in the Liberalized Economyen
dc.typeCases and Notesen


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