Comfort in Steam

dc.contributor.author	Gupta, Parvinder
dc.contributor.author	Gupta, Nirmal K.
dc.date.accessioned	2010-08-17T08:55:01Z
dc.date.available	2010-08-17T08:55:01Z
dc.date.copyright	1999
dc.date.issued	2010-08-17T08:55:01Z
dc.identifier.uri	http://hdl.handle.net/11718/7576
dc.description.abstract	The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In addition to the difference in price, there were a few more surprises that confused and disturbed him. The case highlights some of his concerns, and how they were addressed.	en
dc.language.iso	en	en
dc.subject	Retailing	en
dc.subject	Marketing	en
dc.title	Comfort in Steam	en
dc.type	Cases and Notes	en

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