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dc.contributor.authorJain, Abhinandan K.
dc.contributor.authorSaha, Jahar
dc.date.accessioned2010-08-17T09:11:12Z
dc.date.available2010-08-17T09:11:12Z
dc.date.copyright1998
dc.date.issued2010-08-17T09:11:12Z
dc.identifier.urihttp://hdl.handle.net/11718/7579
dc.description.abstractA-One Starch Products Limited established in the late thirties, member of a large business group, manufactures starch and its derivatives for many diverse industries, and is the acknowledged industry leader for its “technology and product quality”. This case deals with the strategic options to be adopted by A-One Starch Products Ltd, which would lead it on a path of growth and prosperity in the future.en
dc.language.isoenen
dc.subjectMarketingen
dc.titleA-One Starch Products Limited (A)en
dc.typeCases and Notesen


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