A One Starch Products Limited (B): Marketing Planning for Liquid Glucose
dc.contributor.author | Jain, Abhinandan K. | |
dc.contributor.author | Saha, Jahar | |
dc.date.accessioned | 2010-08-17T09:13:56Z | |
dc.date.available | 2010-08-17T09:13:56Z | |
dc.date.copyright | 1998 | |
dc.date.issued | 2010-08-17T09:13:56Z | |
dc.identifier.uri | http://hdl.handle.net/11718/7580 | |
dc.description.abstract | A-One Starch Products Limited, established in the 1930s, is a leading manufacturer of startch and its derivatives. It was a leader industry for its technology and product quality. Gluco-One, the liquid glucose brand of A-One, accounted for 18 to 20 per cent of company's sales. Liquid glucose was a highly competitive product because of excess production capacity. It was a bulky product and because of this competition was on regional basis. This case provides information on the market for the company's products, customers, marketing set-up and cost structure. A marketing plan for Gluco-One is to make base on the information product in the case. | en |
dc.language.iso | en | en |
dc.subject | Marketing | en |
dc.title | A One Starch Products Limited (B): Marketing Planning for Liquid Glucose | en |
dc.type | Cases and Notes | en |
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Cases and Notes [2722]
Cases and Notes