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dc.contributor.authorJain, Abhinandan K.
dc.contributor.authorSaha, Jahar
dc.date.accessioned2010-08-17T09:13:56Z
dc.date.available2010-08-17T09:13:56Z
dc.date.copyright1998
dc.date.issued2010-08-17T09:13:56Z
dc.identifier.urihttp://hdl.handle.net/11718/7580
dc.description.abstractA-One Starch Products Limited, established in the 1930s, is a leading manufacturer of startch and its derivatives. It was a leader industry for its technology and product quality. Gluco-One, the liquid glucose brand of A-One, accounted for 18 to 20 per cent of company's sales. Liquid glucose was a highly competitive product because of excess production capacity. It was a bulky product and because of this competition was on regional basis. This case provides information on the market for the company's products, customers, marketing set-up and cost structure. A marketing plan for Gluco-One is to make base on the information product in the case.en
dc.language.isoenen
dc.subjectMarketingen
dc.titleA One Starch Products Limited (B): Marketing Planning for Liquid Glucoseen
dc.typeCases and Notesen


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