Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues

dc.contributor.author	Manikutty, S.
dc.date.accessioned	2010-08-17T10:14:38Z
dc.date.available	2010-08-17T10:14:38Z
dc.date.copyright	1999
dc.date.issued	2010-08-17T10:14:38Z
dc.identifier.uri	http://hdl.handle.net/11718/7586
dc.description.abstract	The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their approach.	en
dc.language.iso	en	en
dc.subject	Software	en
dc.subject	Business Policy	en
dc.title	Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues	en
dc.type	Cases and Notes	en

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