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dc.contributor.authorBanerjee, Arindam
dc.date.accessioned2010-08-18T05:37:49Z
dc.date.available2010-08-18T05:37:49Z
dc.date.copyright2000
dc.date.issued2010-08-18T05:37:49Z
dc.identifier.urihttp://hdl.handle.net/11718/7631
dc.description.abstractThis case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States.en
dc.language.isoenen
dc.subjectSustainable Advantageen
dc.subjectRetail Financeen
dc.subjectCompetitionen
dc.subjectPromotion Managementen
dc.titleMid West Retail Consumer Finance Services (A)en
dc.typeCases and Notesen


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