Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma

dc.contributor.author	Banerjee, Arindam
dc.date.accessioned	2010-08-18T05:42:41Z
dc.date.available	2010-08-18T05:42:41Z
dc.date.copyright	2000
dc.date.issued	2010-08-18T05:42:41Z
dc.identifier.uri	http://hdl.handle.net/11718/7632
dc.description.abstract	The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States.	en
dc.language.iso	en	en
dc.subject	Market Research	en
dc.subject	Discriminant Analysis	en
dc.subject	Data mining	en
dc.subject	Data Analysis	en
dc.title	Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma	en
dc.type	Cases and Notes	en

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