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dc.contributor.authorBapna, S. L.
dc.contributor.authorRaghuram, G.
dc.date.accessioned2010-08-18T06:20:13Z
dc.date.available2010-08-18T06:20:13Z
dc.date.copyright1999
dc.date.issued2010-08-18T06:20:13Z
dc.identifier.urihttp://hdl.handle.net/11718/7639
dc.description.abstractThis case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require broadbasing the customer base, value-added products, and better supply side management. Under such a scenario, overall directions for the future need to be considered.en
dc.language.isoenen
dc.subjectFloweren
dc.subjectMarketing Managementen
dc.subjectSupply Chain Managementen
dc.subjectAgri Logisticsen
dc.titlePune Flower Designs Limiteden
dc.typeCases and Notesen


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