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dc.contributor.authorKoshy, Abraham
dc.contributor.authorVenkiteswaran, N.
dc.date.accessioned2010-08-18T11:11:01Z
dc.date.available2010-08-18T11:11:01Z
dc.date.copyright2000
dc.date.issued2010-08-18T11:11:01Z
dc.identifier.urihttp://hdl.handle.net/11718/7679
dc.description.abstractThe case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management.en
dc.language.isoenen
dc.subjectFood Processing (Ice Cream)en
dc.titleArun Ice Creamen
dc.typeCases and Notesen


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