Marketing Strategy for Sunflower Oil

dc.contributor.author	Singh, Gurdev
dc.date.accessioned	2010-08-20T04:33:52Z
dc.date.available	2010-08-20T04:33:52Z
dc.date.copyright	2000
dc.date.issued	2010-08-20T04:33:52Z
dc.identifier.uri	http://hdl.handle.net/11718/7786
dc.description.abstract	This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible oil scenario in the country and competition in this trade the Marketing Director desires to evolve a strategy of market expansion and brand promotion.	en
dc.language.iso	en	en
dc.subject	Seeds	en
dc.title	Marketing Strategy for Sunflower Oil	en
dc.type	Cases and Notes	en

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