Amtrex Hitachi Appliances Limited: Competing for the Future
Abstract
The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC’‘s access national market and vice-versa. The organization needs to take stock of what it has achieved so far, what needs to be done and how?
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