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dc.contributor.authorSridharan, Anand
dc.contributor.authorRavichandran, N.
dc.date.accessioned2010-08-20T06:24:23Z
dc.date.available2010-08-20T06:24:23Z
dc.date.copyright2000
dc.date.issued2010-08-20T06:24:23Z
dc.identifier.urihttp://hdl.handle.net/11718/7797
dc.description.abstractThe case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC’‘s access national market and vice-versa. The organization needs to take stock of what it has achieved so far, what needs to be done and how?en
dc.language.isoenen
dc.subjectConsumer Durableen
dc.titleAmtrex Hitachi Appliances Limited: Competing for the Futureen
dc.typeCases and Notesen


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