Core Healthcare Limited (A)

dc.contributor.author	Vyas, Preeta H.
dc.contributor.author	Jain, Abhinandan K.
dc.contributor.author	Chhokar, Jagdeep S.
dc.date.accessioned	2010-08-20T09:33:06Z
dc.date.available	2010-08-20T09:33:06Z
dc.date.copyright	2000
dc.date.issued	2010-08-20T09:33:06Z
dc.identifier.uri	http://hdl.handle.net/11718/7807
dc.description.abstract	This case describes the process of international market selection. Two frameworks – Kotler’s Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, Core Healthcare Ltd., needs to decide whether to accept the recommendations. The case contains information (data) about IV fluids market in 70 countries.	en
dc.language.iso	en	en
dc.subject	Photographic Equipments	en
dc.subject	Healthcare	en
dc.title	Core Healthcare Limited (A)	en
dc.type	Cases and Notes	en

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