Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a  New Product

dc.contributor.author	Banerjee, Bibek
dc.date.accessioned	2010-08-24T03:49:50Z
dc.date.available	2010-08-24T03:49:50Z
dc.date.copyright	2001
dc.date.issued	2010-08-24T03:49:50Z
dc.identifier.uri	http://hdl.handle.net/11718/7815
dc.description.abstract	This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new product class.	en
dc.language.iso	en	en
dc.subject	FMCG	en
dc.subject	Marketing	en
dc.title	Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product	en
dc.type	Cases and Notes	en

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