Kanpur Confectioneries Private Limited (A)

Abstract

Mr. Alok Kumar Gupta is required to decide his company’s response to a proposal for becoming a sub-contractor to a large national player in the biscuit industry. The advantages to the company are in getting assured return on investment and access to APL’s manufacturing expertise. The disadvantages are a possible loss of independence in decision making, dilution of company’s own brand and family prestige.