Marketing Professional Ship Management Services

dc.contributor.author	Venaik, Sunil
dc.contributor.author	Raghuram, G.
dc.contributor.author	Sharma, Y.
dc.date.accessioned	2010-08-25T03:45:15Z
dc.date.available	2010-08-25T03:45:15Z
dc.date.copyright	2001
dc.date.issued	2010-08-25T03:45:15Z
dc.identifier.uri	http://hdl.handle.net/11718/7884
dc.description.abstract	The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services.	en
dc.language.iso	en	en
dc.subject	Shipping Management	en
dc.subject	Marketing Management	en
dc.subject	Positioning	en
dc.subject	Segmentation	en
dc.title	Marketing Professional Ship Management Services	en
dc.type	Cases and Notes	en

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