Cosmo Films Limited: Market Orientation

dc.contributor.author	Dixit, Mukund R.
dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2010-08-25T06:16:28Z
dc.date.available	2010-08-25T06:16:28Z
dc.date.copyright	2002
dc.date.issued	2010-08-25T06:16:28Z
dc.identifier.uri	http://hdl.handle.net/11718/7902
dc.description.abstract	This is a unique case of its kind in providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Film Limited, a company in the business of packaging films, to build the customer focus in various aspects of its functioning and effecting a turnaround. It provides an opportunity to develop linkages among the various measures and thinking through the options for the future. The learning challenge is in linking the various steps taken and their consequences.	en
dc.language.iso	en	en
dc.subject	Cosmo Films Limited	en
dc.subject	Packaging Films	en
dc.title	Cosmo Films Limited: Market Orientation	en
dc.type	Cases and Notes	en

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