• Login
    View Item 
    •   IIMA Institutional Repository Home
    • Faculty Publications (Bibliographic)
    • Cases and Notes
    • View Item
    •   IIMA Institutional Repository Home
    • Faculty Publications (Bibliographic)
    • Cases and Notes
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    TI Cycles: New Product Strategy (A)

    Thumbnail
    Date
    2010-08-25
    Author
    Dixit, Mukund R.
    Jain, Abhinandan K.
    Metadata
    Show full item record
    Abstract
    This case describes the situation of TI Cycles in 1997. Mr. Ramkumar, Vice President, and K.K. Paul, General Manager. of TI Cycles, are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides an opportunity for identifying product market opportunities for improving the performance of the company. The participants can define criteria for evaluating opportunities in domestic and international markets. Focus would be on developing internal criteria for assessing the fitness of opportunities vis-a-vis the company’‘s strengths and weaknesses. The case can also be used to highlight the importance of customer sensing, organizational knowledge building (from past experience) and environment scanning for building sustainable advantages in a short life style product category. The case could be used in (1) a basic course in marketing, (2) a course on product management and (3)
    URI
    http://hdl.handle.net/11718/7913
    Collections
    • Cases and Notes [2722]

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of IIMA Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV