HDFC Bank (A): Entry Strategy and Growth in a Deregulated Market
Ram Mohan, T. T.
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HDFC Bank is among the few successful private banks that have emerged since the opening up of the banking sector to private players in 1994. The case examines the entry strategy of the bank into a market dominated by large public sector banks, identifies the factors underlying its success and the adaptations to its initial strategy, as the market evolved rapidly.
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