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dc.contributor.authorRavichandran, N.
dc.date.accessioned2010-08-25T11:51:55Z
dc.date.available2010-08-25T11:51:55Z
dc.date.copyright2002
dc.date.issued2010-08-25T11:51:55Z
dc.identifier.urihttp://hdl.handle.net/11718/7952
dc.description.abstractThe case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit organization.en
dc.language.isoenen
dc.subjectPublic Utility Service (Hospital)en
dc.titleRevolutionizing Blood Banking in India: Prathama Blood Centeren
dc.typeCases and Notesen


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