Revolutionizing Blood Banking in India: Prathama Blood Center

dc.contributor.author	Ravichandran, N.
dc.date.accessioned	2010-08-25T11:51:55Z
dc.date.available	2010-08-25T11:51:55Z
dc.date.copyright	2002
dc.date.issued	2010-08-25T11:51:55Z
dc.identifier.uri	http://hdl.handle.net/11718/7952
dc.description.abstract	The case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit organization.	en
dc.language.iso	en	en
dc.subject	Public Utility Service (Hospital)	en
dc.title	Revolutionizing Blood Banking in India: Prathama Blood Center	en
dc.type	Cases and Notes	en

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