Cool King Limited: To Be or Not to Be in Window Air-conditioner Market (Blue Star Limited)
dc.contributor.author | Sinha, Piyush Kumar | |
dc.contributor.author | Ravichandran, N. | |
dc.date.accessioned | 2010-08-26T04:23:00Z | |
dc.date.available | 2010-08-26T04:23:00Z | |
dc.date.copyright | 2002 | |
dc.date.issued | 2010-08-26T04:23:00Z | |
dc.identifier.uri | http://hdl.handle.net/11718/7964 | |
dc.language.iso | en | en |
dc.subject | Consumer Durable | en |
dc.subject | Marketing | en |
dc.subject | Blue Star Limited | en |
dc.title | Cool King Limited: To Be or Not to Be in Window Air-conditioner Market (Blue Star Limited) | en |
dc.type | Cases and Notes | en |
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Cases and Notes [2722]
Cases and Notes