A generalized scale for pretesting print advertisements

dc.contributor.author	Mehta, Subhash C.
dc.contributor.author	Chabbra, H. S.
dc.contributor.author	Raju, V. R.
dc.date.accessioned	2010-08-27T06:06:15Z
dc.date.available	2010-08-27T06:06:15Z
dc.date.copyright	1979
dc.date.issued	1979-08-27T06:06:15Z
dc.identifier.citation	Planned Selling, 1979, 10, 11 & 12 pp. 36-45	en
dc.identifier.uri	http://hdl.handle.net/11718/8039
dc.language.iso	en	en
dc.title	A generalized scale for pretesting print advertisements	en
dc.type	Article	en

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