| dc.description.abstract | Case studies generally ask: (1) What accounts for the success/failure of this real-life “case” (corporation, government or organization)? (2) How can we transport the lessons learned across time and space? (3) What immediate/eventual issue/objective(s) should the “case” pursue to enhance its survival/success and how? The student is graded on the case study by the force of his/her reasoning and arguments, two diametric-opposite action plans both scoring “A”. But which one should the CEO implement? Why? Are there minimal criteria that any case study of management should fulfil? The raison de etre of management is the pre-committing of scarce resources for unknown/unknowable results (e.g., market share, mind share), which are generated by interactions of variables and/or participants. Does the case study identify the cogent interactions; does it suggest how to allocate resources to achieve pre -specified results? | en |
